← Back to Homepage

ZEROBASEONE
HERE & NOW

USA World Tour 2026. Visual Direction, Poster Design, & Promotional Assets

In this project, I explored concept branding, and visual direction for ZEROBASEONE's 1st USA World Tour.
This project reflects the type of creative direction that I want to possibly pursue in the future within
the entertainment and music industry.

MAR 06-07 New York City / Newark MSG / Prudential Center
APR 05 Toronto, ON Scotiabank Arena
APR 06 Chicago, IL Allstate Arena
MAY 10 Atlanta, GA State Farm Arena
MAY 14 Dallas, TX Globe Life Field
JUN 02 Las Vegas, NV MGM Grand Garden Arena
JUN 03 Los Angeles, CA SoFi Stadium
JUN 09 Seattle, WA Climate Pledge Arena
Tour Poster 2 Tour Poster 1

Primary Visual

The main tour visual designed for digital social platforms and outdoor terminal displays.

Secondary Visual

This is an information based poster utilizing typography showing the details of the tour-dates.

Poster 2 Mockup Poster 1 Mockup
Tour Shirt
Tour Cap
Tour Tote Bag
VIP Lanyard
Hanbin
Back Design
Jiwoong
Back Design
Zhang Hao
Back Design
Matthew
Back Design
Taerae
Back Design
Ricky
Back Design
Gyuvin
Back Design
Gunwook
Back Design
Yujin
Back Design